Back to catalog
Productive systemBuilding

Media Planning Simulator

Plan media with declared business KPIs, before execution.

What it solves

Media plans start from "how much budget do I have" instead of "what goals do I need to hit". This simulator lets you input business goal, configure channels, edit assumptions and see scenarios + sensitivity before executing.

Upgrade preview

Media Planning Simulator.

Enter a business goal, adjust assumptions and see the required budget + alternative scenarios.

simulator.infinure.com/media-planning
Business goal

Business goal

Required budget

USD 40.000

per 500 sales at CAC USD 80

Scenarios

ConservativeUSD 48.000
BaseUSD 40.000
OptimisticUSD 34.000

Sensitivity

±10% changes on critical assumptions

CAC +10%+USD 4.000
CAC -10%USD 4.000
CR +10%USD 3.600
CR -10%+USD 4.400
⚠ Illustrative view. Real assumptions are calibrated with industry benchmarks and your own data.
What you'll see

What the product shows

  • Goal input → required budget per channel output

  • Editable assumptions (CAC, conversion rate, frequency)

  • Side-by-side alternative scenarios

  • Sensitivity analysis on critical assumptions

Context

Part of

Next Step Enablement

Productive systems that move CAC, revenue and retention.

Other products

Attribution Engine

Revenue attributed by channel without relying on last-click.

Churn Prevention Engine

5 sophistication levels — from SQL rules to actionable causality.

Lead Scoring Engine

Lead prioritization with business signal, not gut feeling.

Media Planning Simulator

Want this running in your operation?

Let's talk about adapting it to your stack, your team and the KPI you need to move.

Email us